Customer Relationship Management Benchmarking Association

Customer Relationship Management Benchmarking Association
Business: CRMBA

Универсальный русско-английский словарь. . 2011.

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  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • Supply chain management — (SCM) is the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work in process inventory, and finished goods… …   Wikipedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • Sales benchmarking — is a sales management process used to compare a company’s sales force against other companies or against industry performance. The purpose is to identify opportunities to improve performance and to focus the efforts of a sales organization.… …   Wikipedia

  • Topic outline of business management — For a more comprehensive list, see the List of management topics. Management is the art of getting things done through people. mdash;Mary Parker Follett . It is the process of leading and directing all or part of an organization, often a business …   Wikipedia

  • Outline of business management — See also: Index of management articles The following outline is provided as an overview of and topical guide to management: Management – act of getting people together to accomplish desired goals and objectives using available resources… …   Wikipedia

  • CRMBA — Customer Relationship Management Benchmarking Association (Business » General) …   Abbreviations dictionary

  • Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …   Wikipedia

  • List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …   Wikipedia

  • Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …   Wikipedia

  • Jack Grayson — Infobox Person name= C. Jackson Grayson, Jr. caption= birth date= birth date|1923|8|8|mf=y birth place=Fort Necessity, Louisiana, USA dead=NO death date= death place= occupation= Productivity and quality improvement champion spouse=Dr. Carla O… …   Wikipedia


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